Book Ô The Tipping Point How Little Things Can Make a Big Difference 301 pages

Mobi The Tipping Point How Little Things Can Make a Big Difference

Book Ô The Tipping Point How Little Things Can Make a Big Difference 301 pages Ç [Download] ➵ The Tipping Point How Little Things Can Make a Big Difference By Malcolm Gladwell – Horticulturetrader.co.uk An alternate cover edition exists hereThe tipping point is that magic moment when an iPle who create the phenomenon of word of mouth He analyzes fashion trends smoking children's television direct mail and the early days of the American Revolution for clues about making ideas infectious and visits a religious commune a successful high tech company and one of the world's greatest salesmen to show how to start and sustain social epidemics Here’s why you need to read The Tipping Point You don’tLook it’s not because the writing is poor the concepts disorganized or the book fails to instruct It’s simply that the ideas are anachronistic This is no fault of Malcolm Gladwell He published in 2000 wrote in ‘99 and used case studies from the mid 90’s How could he have known he was publishing a book about social media on the eve of social media’s inchoate move into our social DeoxyriboNucleicAcid or that the overgrowth of social connectedness would evolve at rates understated by the term logarithmicThis is a snappy little book a good one for Thursday evening book club affairs I uite liked it Digestible chapters with jaunty titles connecting for the reader complex sociocultural beliefs to gravid marketing slogans Pert discussion and a context that builds on previous conclusions leading the audience like an unbridled horse gently to water Gladwell he’s a good salesman one that can close a deal without hiding a rotten premolar or repeatedly glancing at his wristwatch It’s 35 starsNevertheless if you’ve fogged a mirror in the last 10 years much of what Gladwell worked hard to synthesize in year 2000 is merely a matter of course in the mercurial social connected life we lead today Essentially the book is about marketing There’s herein than marketing but that’s what I’d like to focus on The title underscores a link throughout the book viz that no matter the medium information reaches a ‘tipping’ point beyond which it spreads above and away from any reasonable measure of altitude control He repeatedly uses the term epidemic and I like the image that word conjures in my mind when I think of how pervasive and persistent and contagious marketing can be like the scene in Ten Commandments where the pestilence of God’s wrath moves down from the moon and like a swampy yellow miasma flows through the streets of Ramses’s Egypt Gladwell lays down some meaty discussion about the ‘whys’ and ‘wherefore's’ of the nature of networked relationships using sociology psychology penal philosophy genetics pop culture economics archeobiology and personal interviews It’s a snapshot of a fossil though He is in essence describing our world when information was still Near Real Time NRT a military acronym meaning ‘actionable’ but not ‘exactable’ We upgraded that acronym circa 2004 2006 when information became no shit Real Time Real Time worldwide data is a phenomena we’ve only recently begun to comprehend and manipulate Write a discussion about how your start up can triangulate consumers and you’ll have a lead story in Harvard Business Review Develop an android app that geolocates high volume consumers and Starbucks will give credit to the first 10 people that check into their stores in Cleveland Charlotte and Chattanooga Twitter trends topics not daily but hourly Google Metrics displays global boolean traffic on word searches RIGHT NOW Crowdsourcing flash mobs #hashtags I can set a Google alert that pings me the next time Brittany Spears has an inadvertent bush shot at the Palms Casino I can scan barcodes on my phone and know by a factor of pennies where I can get the cheapest sun dried tomatoes I can listen to any law enforcement scanner in the country while sitting in my tighty whities in my fall out basement Gowalla Foursuare StumbleUpon grooveshark HTML5 mashable MMORPGs skype Goodreads And the every present memes viral video memes photo memes Christ look at the major news networks during an election and watch the TV anchors in the studio move to the floating diaphanous plates of glass and enlarge voting counties and predict elections with two fingered zoomMalcolm Gladwell could not have foreseen the breadth and rapidity of tipping points in today’s market No one could have not even industry leaders in year 2000 Tipping points are not isolated events any like the slow resurgence of Hush Puppy shoes from 1994 1996 the most cited tipping point in the book and one Gladwell considers by his own criteria rapid They are daily memes forcing us into ever tighter circles of consumption and causing many of us to brux our teeth when we lose cell coverage or go to airplane mode on our smart phones SMART PHONES a technology by itself that puts the rust on Gladwell’s conception of tipping points Despite sound research methodology and pertinent statistical evaluation I don’t envision many people going back to The Tipping Point It’s like reading last week’s headlines; last year’s Consumer Reports; financial data from 2008; political promises from 2006; real estate values from 2005 or the Manhattan skyline on 10 Sep 2001 Maybe for an anecdotal dissertation by some students suirreled away at Weber State or Lehigh University but other than that I think most of the 77000 Goodread reviews of this book occurred much nearer the time it was on the best seller list in 2000 2001 There are 4 copies available at my library It ain’t flying off the shelves any and neither is the 1994 Rand McNally Atlas You dig?But wait let’s go deeper I dogeared these passagesHere are the titles of the 4 parts of this book IEpidemicsII The Law of the Few Connectors Mavens and SalesmenIII The Stickiness FactorIV The Power of Context These are important constituents in marketing but Gladwell speaks of months and years We both know it's days and hours in 2011 What was the connection between the East Village and Middle America? The Law of the Few says the answer is that one of these exceptional people found out about the trend and through social connections and energy and enthusiasm and personality spread the word about Hush Puppies p 22 Social connectedness was an ephemeral measurement in 1999 Now organizations have followers see Facebook and Twitter and can measure their daily virility see the ‘like’ button and most viewed videos on Youtube and watch their epidemic spread see trending topics on technorati or mashable or gizmodo It is safe to say that word of mouth is even in this age of mass communications and multimillion dollar advertising campaigns still the most important form of human communication Think for a moment about the last expensive restaurant you went to the last expensive piece of clothing you bought and the last movie you saw In how many of those cases was your decision about where to spend your money heavily influenced by the recommendation of a friendword of mouth appeals have become the only kind of persuasion that most of us respond to any p 32 Yes word of mouth is indeed persuasive But today we are motivated and persuaded even by word of text Your friendsoccupy the same world that you do They might work with you or live near you and go to the same churches schools or parties How much then would they know that you wouldn’t know? Your acuaintances on the other hand by definition occupy a very different world than you They are much likely to know something that you don’t Acuaintances in short represent a source of social power and the acuaintances you have the powerful you are p 54 This is perhaps Gladwell’s most prophetic statement I know people today having never met face to face than actual people I knew in 1999 Mavens have the knowledge and the social skills to start word of mouth epidemics What sets Mavens apart though is not so much what they know but how they pass it along The fact that Mavens want to help for no other reason than because they like to help turns out to be an awfully effective way of getting someone’s attention p 67 Today Lady Gaga Kanye West and Ben Affleck combined have ‘followers’ than the population of Panama We have become in our society overwhelmed by people clamoring for our attention In just the past decade the time devoted to advertisements in a typical hour of network television has grown from 6 minutes to 9 minutes and it continues to climb every yearestimates that the average American is now exposed to 254 different commercial messages in a day up nearly 25% since the mid 1970s There are now millions of web sites on the Internet cable systems routinely carry over 50 channels of programming and a glance inside the magazine section of any bookstore will tell you that there are thousands of magazines coming out each month p 98 Multiply all of the above figures by a factor of 10 to the 2nd power A rate of growth that cannot be compared by measuring from 1999 back to the existence of Abraham The spread of any new and contagious ideology has a lot to do with the skillful use of group power p 172 The skillful use of group power makes me feel violated in today’s marketing environment

Pdf ✓ The Tipping Point How Little Things Can Make a Big Difference ✓ Malcolm Gladwell

An alternate cover edition exists hereThe tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime ra This book grew out of an article Malcolm Gladwell was writing for the New Yorker Frankly it is better suited for a 5 7 page article rather than a 280 page book The crux of the book is that the stickiness factor of epidemics whatever the nature begins with a tipping point This tipping point arises because of three distinct sets of individuals mavens connectors and salespeople He also examines the well known S curve which begins with innovators then early adopters followed by the early majority and finally the late majority He is overwhelmingly redundant in expressing his ideas providing examples of epidemics throughout the text while comparing them to one another children's television Hushpuppy shoes Paul Revere's ride nicotine and the list goes on and on The Conclusion the eighth and final chapter was pointless if the reader did not understand Gladwell's point by now he or she must have been as lost as Washington Redskins' new coach Jim Zorn when he commented his family was proud to wear maroon and blackAll that said the book was not horrible It was a well written first person narrative and the lessons of the emergence of epidemics are applicable to almost any career or lifestyle as Gladwell demonstrated with his countless examples

Malcolm Gladwell ✓ The Tipping Point How Little Things Can Make a Big Difference Doc

The Tipping Point How Little Things Can Make a Big DifferenceTe This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideasGladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends the peo Really good book It read like a bestseller uick read but had a lot of substance to stop and make you thinkthree Rules of the tipping point the law of the few the stickyness factor the power of contextLaw of the Few people who influence Connectors super connectors eg Paul Revere William Dawes had the same mission as Paul Revere the same night but we haven't heard of him bc Paul Revere was a super connector knew who to rouse Mavens A Maven is a person who has information on a lot of different products or prices or places This person likes to initiate discussions with consumers and respond to reuests They like to be helpers in the marketplace Salesmen people with the skills of persuasion Good at reading people entering into conversational harmony with them Facial gestures nods smiles frowns are key indicators Emotional Mimicry Studies showed Peter Jennings viewers voted Republican bc he unconsciously smiled while covering ReaganStickyness Factor Sesame street succeeded bc it learned to make TV sticky It did a TON of testing with focus groups of kids to increase stickyness how much kids remembered of each show They would cut scenes that didn't hold attention until each show was good Blues Clues did even testing and discovered that kids love repetition it plays the same show 5 times in a row and kids love it make the message personal to make it memorable The Power of Context Broken window theory NYC cleaned up its crime epidemic by cleaning off the graffiti from its subways Often to change human behavior you have to change the context the problem is presented in Stanford Prison Experiment by Zimbardo proved that context matters law of 150 a person can't 'know' than 150 people so companies usually start to fail at that point Gore Tex breaks up a company into 2 once it hits 150 because they've found things work better that way