read Googled The End of the World As We Know It reader ó Hardcover ↠ ken auletta

kindle Googled The End of the World As We Know It

read Googled The End of the World As We Know It reader ó Hardcover ↠ ken auletta ´ [Reading] ➽ Googled The End of the World As We Know It Author Ken Auletta – There are companies that create waves and those that ride or are drowned by them This is a There are companies that create waves and those that ride or are drowned by them This is a ride on the Google wave and the fullest account of how it formed and crashed into traditional media businesses With unprecedented access to Google's founders and executives as well as to those in media who are struggling to keep their heads above water Ken Auletta reveals how the industry is being disrupted and red Like IBM in the 60s Microsoft in the 80s and Apple in the 90's there are many books nowadays about the search and online behemoth known simply as Google Then there is Ken Auletta's Unlike everything that has come before it Auletta's `Googled' is the ultimate volume by which the search giant's business will be judged at least for now With his uniue direct access to its founders staff closed door meetings and Auletta has cracked open the true story or close to it of a company that despite it's `Don't be evil' credo is suspected by some as already having so much information on all of us as to have the potential of Orwellian ambitions or at least perfidious temptations Witness the just released Viacom vs YouTube court documents for example As the top media critic for The New Yorker as well as the scribe behind seminal volumes on the three TV networks `Three Blind Mice' Microsoft and it's enemies `World War 30 and others Auletta long ago established his prowess at both getting the story right and embuing his take with the larger cultural landscape of just how his subject companies fit in and effect a broader world far beyond their walls 'Googled' is no different At times Auletta uses the Mountain View based company as a proxy for the internet as a whole as he deftly sprinkles stories of other tech and web kingpins Microsoft Yahoo Facebook Netscape Andressen Zuckerberg and others in order to further illustrate how Sergey Larry and now Eric's company fits into the broader panoply of webtech life in the new millennium While many books have extolled the history of the famed search giant turned media company only `Googled' does a comprehensive job of exploring the much deeper ambitions and implications of where the style practice and reliance on the `algorithm' has brought them and where it may or may not eventually take them from here From their original Stanfordgarage roots to their dealings with investors their reluctance to bring in a CEO their non traditional stock IPO auction their morph into advertising the purchase of 757 corporate jets the YouTube acuisition numerous product initiatives relations with board members like John Doerr and Al Gore the campus culture free meals and massages and Auletta does the best job by far of capturing what has evolved into perhaps the most important company of recent years As far as where their ambition and technology take them and us and whether they can maintain their market dominant position is the subject of Auletta's closing research as well We wont be the spoiler except to say A

Ken Auletta ↠ Googled The End of the World As We Know It doc

EfinedAuletta goes inside Google's closed door meetings introducing Google's notoriously private founders Larry Page and Sergey Brin as well as those who work with and against them In Googled the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets It may send chills down traditionalists' spines but While there wasn't much new here for those who follow tech news closely having the full history of Google laid out in careful and comprehensive detail was useful this book tied together so many disparate threads news that you read in bits and pieces allowing you to see the big picture of how the changes wrought by Google have upended the world as we know it in a number of ways I found it uite readable The book is excellently sourced with tons of interviews not only with founders Page and Brin and other top Google executives but with other big media titan competitors However maybe it's a subject for another book but I always find it lacking when authors like this don't seem to have interviewed hardly any rank and file employees To me and my training in studying organizational change and effectiveness is informing this you can't understand a company like Google without seeing it from multiple perspectives The bigwigs obviously have a huge impact on the organization's culture but in many cases the values they espouse may be undermined by underlying assumptions their employees may haveOne thing I was struck by was just how early Google grasped so many things that journalists and big media companies are just now understanding They started from the beginning with a user focus giving people what they want when they want it which now is basically a mantra among Web 20 types Hopefully I'll write on the blog

book Ý Googled The End of the World As We Know It ↠ Ken Auletta

Googled The End of the World As We Know ItIt's a crucial roadmap to the future of media business the Google story may well be the canary in the coal mine Googled is candid objective and authoritative Crucially it's not just a history or reportage it's ahead of the curve and unlike any other Google books which tend to have been near histories somewhat starstruck now out of date or which fail to look at the full synthesis of business and technolo I saw this at the bookstore after I had decided to accept a job at Google and figured I'd give it a shot Ken Auletta was given an enormous amount of access to Google and its executives over a period of years so this book has a nice amount of insight from the people at the middle of it all and some behind the scenes stories I hadn't heard before It is also an honest accounting of Google's effect on various industries instead of being overwhelmingly positive or negative The book was only published a few months ago but it's amazing how much has happened since then that feels like it is missing from this book Buzz several acuisitions Android progress and especially Nexus One I probably wouldn't recommend it to very many people but I found it very interesting on the eve of my new job