FREE EBOOK ´ EPUB Coercion Why We Listen to What They Say ê 9780316854030 ↠ DOUGLAS RUSHKOFF


KINDLE Coercion Why We Listen to What They Say

FREE EBOOK ´ EPUB Coercion Why We Listen to What They Say ê 9780316854030 ↠ DOUGLAS RUSHKOFF Â [PDF / Epub] ☆ Coercion Why We Listen to What They Say By Douglas Rushkoff – Horticulturetrader.co.uk In 1994's Cyberia Life in the Trenches of Hyperspace DougIn 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Net and the rest of the world has become His exuberantly written disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives Rushkoff opens with a series of pronouncements They say human beings u Hard to read this book without getting angry I've paged through it over the past few years always trying to go through it in a straight line However I seem to end up often than not just paging through itThe book studies the art of manipulation How it's plied and how it's used to keep us as a people from getting up or resisting It goes as simple as your local shopping mall to as complex as your shopping mall the micro and macro level of coercion in commerce is amazingOne of the best cases in point points out that the book is made to be coercive itself No one communicates for the sheer pleasure of it Everytime someone opens their mouth it's because they want something Everytime someone does something it's because they want something This book lays that fact bare and displays it within the first couple of pages then deconstructs how it is people make you compliant with their wishes and how the coerce you into doing things they want you to doI'd say read the book but that would be coercing you wouldn't it?

Coercion Why We Listen to What They SayIn 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Net and the rest of the world has become His exuberantly written disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives Rushkoff opens with a series of pronouncements They say human beings u Hard to read this book without getting angry I've paged through it over the past few years always trying to go through it in a straight line However I seem to end up often than not just paging through itThe book studies the art of manipulation How it's plied and how it's used to keep us as a people from getting up or resisting It goes as simple as your local shopping mall to as complex as your shopping mall the micro and macro level of coercion in commerce is amazingOne of the best cases in point points out that the book is made to be coercive itself No one communicates for the sheer pleasure of it Everytime someone opens their mouth it's because they want something Everytime someone does something it's because they want something This book lays that fact bare and displays it within the first couple of pages then deconstructs how it is people make you compliant with their wishes and how the coerce you into doing things they want you to doI'd say read the book but that would be coercing you wouldn't it?

READER Ù Coercion Why We Listen to What They Say ✓ Douglas Rushkoff

Coercion Why We Listen to What They Say ß Ve arms race argues Rushkoff Every effort we make to regain authority over our actions is met by an even greater effort to usurp it As he surveys the visual aural and scented shopping environment and interviews salesmen public relations men telemarketers admen and consumers Rushkoff who admits to being one of them in his occasional capacity as paid corporate consultant concludes that they are just us and that the only way the process of coercion can be reversed is to refuse to comply Without us he assures they don't exist Kera Bolon I little bit dated now but a nice primer on thinking about the coercive tactics employed by marketeers and how coercion has altered our society lives and behavior This is definitely a particular viewpoint and a fairly dark one in many respects but there is a lot of truth to it READER Ù Coercion Why We Listen to What They Say ✓ Douglas Rushkoff

Douglas Rushkoff ✓ Coercion Why We Listen to What They Say MOBI

Douglas Rushkoff ✓ Coercion Why We Listen to What They Say MOBI Se only ten percent of their brains They say Prozac alleviates depression But who exactly are 'they' he asks and why do we listen to them? Marketing continues to grow aggressive and Rushkoff tracks the increasingly coercive techniues it employs to ingrain its message in the minds of consumers as well as the results toddlers can recognize the golden arches of McDonald's young rebels get tattooed with the Nike swoosh and news stories are increasingly taken verbatim from company press releases Corporations and consumers are in a coerci Though a little dated at this point Rushkoff does an excellent job of depicting how 90s contemporary American culture coerces as to act in ways that are not always in our best interests My favorite part about reading contemporarily relevant books well after their publication is seeing how many predictions the author is able to get right and boy does Rushkoff predict sweeping trends like social media cell phone mania and 24 hours news anxiety His writing can be a little stand offish at times but when dealing with such volatile subject matter perhaps it's better to just be blunt