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Rama Bijapurkar Í A Never Before World Tracking the Evolution of Consumer India text

read A Never Before World Tracking the Evolution of Consumer India epub à Kindle Edition ↠ horticulturetrader Å ➹ [Reading] ➻ A Never Before World Tracking the Evolution of Consumer India By Rama Bijapurkar ➮ – Horticulturetrader.coFive years after We Are Like That Only her seminal and best selling study on the logic of Consumer India Rama Bijapurkar takes stock of its evolution in her new book She starts from the point that emerging markets the ueen of which is India are a never before world and businesses approaching them need to understand the environment in which consumers live how they think how heterogeneous they are and how they are cha This book has a good collation of economic data from various sources This can be a good start point to see the feasibility in terms of pricing and volumes of business ideas and products

book ´ A Never Before World Tracking the Evolution of Consumer India Í Rama Bijapurkar

Nging All of these have key implications for correctly evaluating business opportunity and determining market strategy India has entered the third decade after liberalization buffeted by changes on all fronts Consumption structures and consumer behavior are changing and consumer needs and desires are growing faster than incomes The real war for the consumer rupee begins now the trick is to understand without prejudi If you have read 'We are like that only' don't bother to buy this one It just has data tables but the same preachyeven condescending tone which you can't read again in a second book The gist of the book is same as previous one and is painfully repeated all through India is not homogeneous and strategies should be made locally instead of being made globally and tweaked locallyOf course if you haven't read 'We are like that only' you must read it for the sake of extensive data that the author shares to make her point It gets tedious and preachy but read it for academic purposes

doc A Never Before World Tracking the Evolution of Consumer India

A Never Before World Tracking the Evolution of Consumer IndiaCe or preconceived notions the new world of Consumer India Setting consumerism in the context of society and people's lives looking not just at how much money people have what they spend it on and how but at how businesses can be relevant to consumer's lives and life aspirations A Never Before World explores widely yet sharply everything that businesses need to know and think about to win in the crucial Indian marke I think 35 stars would be the right rating The book tracks the evolution of Indian consumer in the last 3 decades and how their tastes aspirations and values are changing The author looks at this from the lens of data as well as several anecdotal evidences of changing attitudes towards consumption across different classes of consumers rural and urban men and women rich and poor across states and The author has done extensive research on consumers and some parts of the book especially the middle third reads like a research paper with lots of references and data tables and is somewhat hard to read I think many of the insights and analyses could have been done with better narration and data visualizations I liked that fact the author has dived deep into every segment of consumer and not just brushed over them as in some other books I have read This makes the book longer but comprehensiveThis is an insightful read for people in product and marketing especially building B2C businesses in today's India both startups and enterprises trying to understand the nuances of Indian consumer and their changing behavior